Big Frick Dot Com

Do you remember going (POPCORN) to the movies when they would (SODA POP) flash subliminal messages during the film to get you to go to the snack bar?

For those too young to remember, movie theaters actually used to flash a frame or two of a word or an image during the movie that would instill the urge for a trip to the snack bar. You would be watching the movie quite content and all of a sudden, for some unknown reason, you had an overwhelming desire for a big tub of popcorn or a soft drink. The use of this subliminal mind control was effective because your brain recognized the message before you were even aware of what your eyes had seen. But the practice was also pretty devious and eventually laws were passed to prohibit its use, at least as it related to subliminally influencing unsuspecting movie goers.

Today the advertising practice of subliminal influence is still alive and well and living right in your living room, or whatever room your TV set is in. Case in point: “A good honest beer at a tasty price.”

I don’t drink beer. But the new series of Miller Beer commercials makes me wish I did, if only to buy some other beer besides Miller High Life as my own little personal boycott. My aversion has absolutely nothing to do with the quality of their product but rather with the corporately approved message subliminally displayed in their ad campaign.

This several months old Miller Beer campaign must be fairly effective as the commercials are being broadcast repeatedly on just about every channel and time slot. A jocular black beer truck driver goes from place to place snatching away cases of Miller Beer from people that apparently do not deserve to enjoy the bubbly brew and then he redistributes it the thirsty masses. These numerous beernappings take place at various posh locations like the VIP section of a night club, the sky boxes at a baseball game, the owner’s area at a racetrack and from opulent hotel suite mini-bars. The common denominator in all these ads is that the product is removed from places where most folks will never get a chance to socialize.

The subliminal message is that the wealthy do not deserve this “good honest beer” because they are neither good nor honest. Rich, white ‘fat cats” are the enemy of the common man and this jovial black man, with his pithy comments and promise of awakening “common sense” is on an altruistic mission of property redistribution.

If you think I am exaggerating or just being paranoid let’s take a minute to examine the ads.

In each of these commercials the target of this rotund Robin Hood are all wealthy white people. The only blacks in the scene are employees or friendly hangers-on positioned well in the background. The “common sense” black man scolds the white people, not about their choice in beer, but rather about their lifestyle as he takes back what they, simply by being rich and white, do not deserve. In each situation the beer is then joyfully redistributed to the less prosperous, racially integrated masses. If race and culture is not the intended message in these commercials then let’s see Miller try it with a white beer driver taking beer away from a predominantly black crowd whilst scolding them for their lifestyle choices. Would you like to bet on how far that would fly?

The catch-phrase of these commercials is “A good, honest beer at a tasty price.” Is Miller really trying to suggest that their beer is honest? Of course not. The message is clear. Rich white people are not honest and that is why the beer is being taken. Miller has chosen to take advantage of the culture war perpetuated by Barack Obama and his socialist policies. They are subliminally tapping into the public sentiment that wealthy white people are the enemy and deserve to have the fruits of their wealth taken away and redistributed.

These commercials are far more about propagating the Obama driven culture clash than a festivities driven beer bash.

Enjoy your Labor Day.

Diet Coke anyone?